Yves Rocher (1930-2009) was a French businessman and also the founder of the cosmetics company that bears his name. Yves Rocher was born and raised in the village of la gacilly Brittany region of France. Rocher never go away from homeland, his company has always maintained links the headquarters and a botanical garden in la gacilly.
Rocher began his career in the beauty industry with natural plant as a method Rocher show that he was healed by the ointment from the trees in the area. Rocher ointment advertised in magazines in France, he has established a direct sales process and this is one of the important parts of the business model of the Rocher.
Yves Rocher Company is one of the pioneering companies in the use of natural ingredients from plants as raw materials to create cosmetics, skin care products and fragrances. The goal of the company was meant to send to all the women in the world of beauty methods from the natural product. The company has built “laboratories” in the attic of Rocher in 1959. The products are sold very well and after only 3 years, the company has opened its first store. Company to expand the scope of business around the world and now the product has been on the 88 countries. The work of marketing through advertising channels such as direct sales, social networking and the Yves Rocher store.
Rocher retired in 1992 to cede management to his son Didier. After 2 years since Didier died suddenly, Rocher return management positions until his death in 2009. The company was handed over to his grandson – Bris Rocher, as Chairman.
Yves Rocher perfume firm currently has more than 177 fragrances, fragrance first launched in 1976 and the newest fragrance to be launched from 2015. The company markets Yves Rocher perfume experts in cooperation with the country Annick Menardo flowers, Christophe Raynaud, Francis Kurkdjian, Philippe Romano, Evelyne Boulanger, Anne FLIPO, Marie-Aude Couture-Bluche, Nathalie Gracia-Cetto, Olivier Cresp, Michel Girard, Sophia Grojsman, Delphine Lebeau-Krowiak, Domitille Bertier, Laurent Bruyere , Ursula Wandel, Antoine Maisondieu, Olivier Pescheux, Christine Nagel, Veronique Nyberg, Jacques Cavallier, Marie Salamagne, Christiane Plos, Sonia Constant and Shyamala.
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