Yves Saint Laurent YSL is often abbreviated famous fashion brand in France was founded by Yves Henri Donat Mathieu-Saint-Laurent.
Laurent began his career in fashion when he was 17, when he worked as assistant to Christian Dior. Four years after Dior’s death, Laurent became the leader of company Dior when he was 21 years old. Then, the war for independence in the Algerian explosion, Laurent had joined the army in 1960 and took the current position at Dior. Military responsibilities with despair when lost in Dior designer chair caused him to be hospitalized for some time. After recovering, Laurent fashion company established its own and become one of the fashion designers have the most influence in the 1960s and 1970s.
Laurent has confirmed its reputation through designing sophisticated outfits for women, and he was the first to create Tuxedo costume for women. He was also the first designer implement expansion from luxury to dress costumes ready, he brought innovation when designing the costumes ready, but very elegant to the average market paste. Besides, he also designed the costumes for the high-end business reputation. These products are sold ready-Laurent Rive Gauche store and later he used the name of the store to put Rive Gauche for a perfume line.
Yves Saint Laurent works with chief designer position in the gallery until the end of 1980. After he retired, the designers like Alber Elbaz, Tom Ford and Stefano Pilati primary responsibility to create collections for YSL brand. Yves Saint Laurent died in 2008.
Cosmetics and fragrances are always the product indispensable in its collections Laurent. The first line of its perfume named Laurent Y (1964) for women. In addition, there are other perfumes like Rive Gauche (1970), Opium (1977), men’s scent Kourous (1981), and Paris (1983) have become the fragrance classics in the world and until now this is still the best-selling products. The company continues to win customers through new perfume line as Baby Doll (2000), Elle (2007) and La Nuit de l’Homme (2009). Besides, YSL also created a line of perfume in collaboration with L’Oreal Group.
Yves Saint Laurent has firm currently has more than 145 fragrances, the fragrance line launched early in 1964 and the latest fragrance launch from Yves Saint Laurent in 2015. The company has teamed up with the Karine Dubreuil perfumers Jean Amic, Ralf Schwieger, Cecile Matton, Jacques Cavallier, Olivier Cresp, Jean-Claude Ellena, Jean-Francois Latty, Pierre Bourdon, Annick Menardo, Michel Girard, Olivier Pescheux, Anne FLIPO, Pierre Wargnye, Dominique Ropion, Olivier Polge, Carlos Benaim, Juliette Karagueuzoglou, Alberto Morillas, Loc Dong, Honorine Blanc, Nathalie Lorson, Salamagne Marie, Jean-Louis Sieuzac, Amandine Marie, Sophia Grojsman, Laurent Bruyere, Sophie Labbe and Daniela (Roche) Andrier.
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